Client Background

A plumbing contractor in California wanted to expand into neighboring states. Within just six months, we turned their vision into a reality.

The Challenge

The main goal was to generate highly convertible B2B leads from various states.

The Process

We implemented a precise strategy designed to meet the client’s objectives:

Geographical Targeting: Utilized existing customer data to identify high-potential locations in different states.

TOF Campaign Launch: We launched a TOF campaign with four ad sets. Each targets a unique audience in specific states.

Tailored Ad Copies: We created eight ads. Each addressed the target audiences' pain points and interests, based on their state.

Budget Optimization: We started with a daily ad spend of $40. Then, we adjusted each ad set's budget based on performance insights.

The Results

Our targeted approach delivered outstanding results within the six-month period

Low CPL: Achieved a Cost Per Lead (CPL) of $39.79 by the end of the contract.

Ad Set Performance: Two of the four ad sets performed well in testing and optimization.

Winning Creatives and Copies: We found two top creatives and two effective ad copies for each successful ad set.

Scheduled Calls: In six months, we had 125+ scheduled calls from targeted states. This showed strong engagement.

Contract Expansion: Impressed with the results, the client decided to extend the contract. They also wanted to expand the target states to ten for the next six months.

This success story shows the power of our lead generation strategy. It drove major growth for plumbing businesses.

Client Introduction

A plumbing contractor sought to improve their lead generation. But, they struggled to succeed with Facebook ads. We stepped in to address the challenges and deliver impactful solutions.

The Challenge

The main goal was to secure high-quality B2B leads while keeping the cost per lead under $100.

The Process

To support the client, we implemented a thorough strategy:

TOF Facebook Ad Campaign: Launched a Top of Funnel (TOF) campaign with three distinct ad sets.

Gradual Budget Scaling: Began with a $30 daily ad spend. Then, increased it to $40 to optimize performance.

Strategic Ad Content: We ran four ad copies and eight creatives. The team crafted each piece to engage the plumbing brand's target audience.

Ad Set Iterations: We replaced saturated ad sets with three new ones. Then, we tested each for effectiveness.

The Results

Lead/Scheduled Call Acquisition: We generated 63 leads and scheduled calls. This met the client's need for better engagement.

Cost Per Lead Achievement: Achieved a Cost Per Lead of $48.54, well below the $100 target.

Ad Set Optimization: Our tests found three high-performing ad sets out of six.

Creative and Copy Success: Found three winning ads. They drove engagement and conversions.

Our Facebook ad strategy exceeded the client's goals. It showed that targeted, cost-effective lead generation can grow plumbing businesses.

The Challenge

Another client is a emerging plumbing startup. It faced typical new-business issues: high expectations, few resources, and a need for quality B2B leads. Their specific goals were:

Generating a large volume of high-quality B2B leads

Achieving a steady reduction in Cost Per Lead (CPL)

Implementing automated campaigns to scale without increasing costs

Meeting these objectives within a tight advertising budget

The Process

To overcome these challenges, we developed a strategic approach:

Website Optimization: Began by creating a conversion-focused website to enhance lead generation potential.

Audience Research: We researched to find the best cold audiences for targeted ads.

Audience Expansion: It let Facebook (FB) optimize by widening audience limits.

Campaign Setup: Launched a Top of Funnel (TOF) Campaign Budget Optimization (CBO) campaign with three ad sets. It used multiple creatives in the Dynamic Creative Setup to find the best combos.

CPL Management: We set rules to keep the CPL in the target range. We also tested and optimized other campaign elements.

The Problem

Another client is an HVAC provider. They specialize in heating, ventilation, and air conditioning for large spaces. They needed help to attract clients.

An associate suggested using Facebook ads for lead generation. But, the company struggled to run these campaigns with efficiency. The provider aimed to target small to medium-sized businesses, not homes. But, it was unsure how to reach its ideal clients. That’s where we stepped in.

How We Fixed It

Based on our B2B lead generation work with Facebook ads, we developed a tailored campaign. We created several ad sets. They targeted medium-sized business owners interested in HVAC services.

The Results

Our targeted approach yielded impressive results in a short period. A week after the campaign launched, lead generation increased significantly. The client was very pleased. Daily lead numbers grew. This led to successful follow-up sales calls by the client. Key outcomes included:

12 Leads in One Day: Achieved this milestone just one week into the campaign.

Cost Per Lead: Maintained a low CPL of $22.02.

This case shows that a targeted Facebook ad can drive high-quality leads for specialized HVAC services.

The Problem

A solar energy company sought our help to boost lead generation in a tough market. The company offered advanced, eco-friendly solar solutions. But, it struggled to turn interest into leads. They needed a strong lead acquisition strategy. So, they sought a solution to the solar energy sector's complexities.

How We Fixed It

Our team created a targeted Facebook ad for the solar energy market. We aimed to maximize reach and engagement. So, we used strategic audience segmentation and created compelling ads. The campaign aimed for quick, impactful results in 7 days. This matched the client's urgent need for immediate results.

The Results

In just 7 days, the campaign delivered exceptional results:

Total Spend Efficiency: Achieved a total spend of $341.12.

Lead Generation: Secured 58 high-quality leads.

Audience Reach: Engaged a broad audience of 2,007 individuals.

Competitive CPM: Attained a competitive Cost Per Thousand Impressions (CPM) of $99.07.

These results showed our Facebook ads worked. They positioned the client for success in the competitive solar energy market.

The Problem

Another solar energy company came to us. It had big challenges in acquiring high-quality leads and growing its customer base. The company's growth was limited. It had no effective lead generation strategy, despite an exceptional product. They needed a way to improve both the quantity and quality of leads in the competitive solar energy market.

How We Fixed It

To tackle these challenges, our team implemented a comprehensive strategy. We launched a Facebook ad campaign to engage those interested in solar energy.

We focused on lowering the cost per lead (CPL) and raising the conversion rate. We aimed to maximize impact within the budget. We used compelling ad copy, appealing creatives, and precise audience targeting.

The Results

In just 30 days, our tailored strategy produced impressive results:

Total Ad Spend: $1,515.09

Leads Generated: 58 high-quality leads

Campaign Reach: 4,597 individualsCost

Per Thousand Impressions (CPM): $114.23, demonstrating cost-efficiency

Conversion Rate: Achieved a notable 38%, reflecting a significant increase in lead quality

Our data-driven approach solved the client's lead generation issues. It gave great results and positioned the solar company for success in a tough market.

Client Intro

This case study highlights our work with a startup in Seattle. We used the Facebook Ads Rapid Fire Testing Method to improve their ads.

The Challenges

Limited Audience Insight: The startup knew little about its target audience. It lacked detailed customer avatars.

Unclear Messaging and Creatives: They were unsure of their messaging and had no defined creatives.

No Website: The client relied on us to build their online presence and manage their marketing.

The Strategy

Landing Page Variations: We created and tested four different landing pages. Each had unique messaging and creatives.

Facebook Ads Funnel: We developed a complete Facebook ads funnel. It started with testing 16 cold audiences at the Top of Funnel (TOF).

Optimization: Analyzed TOF results to improve Middle of Funnel (MOF) and Bottom of Funnel (BOF) strategies. The goal was to maximize Return on Ad Spend (ROAS).

Initial Strategy Session: Conducted a discovery session to outline goals and strategies.

Customer Avatar Creation: Developed ideal customer avatars to better target the audience.

Brand Messaging Strategy: Established a clear and compelling brand messaging strategy.

Landing Page Creation and Optimization: Designed and refined landing pages to improve performance.

Full-Facebook Funnel: Implemented a comprehensive Facebook ad funnel.

Cold Audience Targeting: Tested 16 different cold audiences at the TOF.

Retargeting: Used engaging offers in retargeting campaigns at the MOF.

Re-engagement Campaigns: Ran campaigns to enhance the lifetime value of customers.

Exclusive Offers: Sent targeted offers to those still considering a buy.

Scaling Method: Applied our proven scaling techniques to enhance ROAS at the TOF.

The Results

Client Collaboration: The client's openness to new ideas was key to our success. It let us test multiple strategies. Their respect for the testing and setup phase was invaluable.

Rapid Testing: We ran a rapid-fire test for 2–4 weeks. It aimed to find the best audience, messaging, and creatives. After testing, we optimized using the best ad sets. We scaled them up, both horizontally and vertically, as needed.

ROAS Improvement: By the end of the third month, the campaign achieved an average ROAS of 2x. By the sixth month, ROAS had shown a marked improvement, reaching an average of 5.28x.

This case study shows that a systematic, flexible approach to Facebook ads can greatly improve performance for a startup.

Client Intro

A home contractor agency was struggling in a severe recession. There were almost no new deals and we stepped in to prevent a major lay-off. In 2 months, we delivered 63 ready-to-convert leads. Here’s a look at the results:

The Challenges

The goal was to generate low-cost, ready-to-convert B2B and B2C leads. This was despite having no prior data or digital marketing history.

The Strategy

Research and Setup: Conducted thorough audience and competitor research to inform our strategy.

Audience Testing: Created and tested multiple TOF audiences with the same assets and creatives.

Initial Budget: Launched the campaign with a modest budget of $100.

Optimization: After the learning phase, we ended 3 weak ad sets within a week. We then focused on optimizing 2 underperforming ad sets and the top-performing one.

Ad Set Performance: One of the two mediocre ad sets improved greatly after the changes.

The Results

Cost Per Lead (CPL): Achieved an average CPL of $43.42, a dramatic reduction from the industry average of over $300.

Lead Quality: Secured many high-quality B2B leads for the client. This ensures new business opportunities.

Effective Ad Sets: Of 6 ad sets, 2 performed well. They provided insights for optimizing the funnel.

Winning Creatives: Identified 3 successful creatives and 2 effective ad copies.T

It shows that a focused strategy can deliver strong results, even in tough times.

The Problem

A contractor was growing fast when he came to us. But, he wanted to take his business to the next level. He had just expanded the scope of his services and hired a team of specialists to be fully prepared. All he needed was to get the word out to potential clients. The smartest thing he did was accept that he did not have the marketing expertise required to do that. He came across an ad by us and is thankful to this day.

How We Fixed It

We decided to run a full digital marketing campaign for the client. It would include SEO, social media, and referral marketing. While we developed our strategy, we wanted to start quickly. So, we launched a Facebook ad campaign. It targeted those seeking repairs or renovations in the area. The results spoke for themselves.

The Result

In just two weeks, and with an ad spend of just $723.48, the client saw:

- 27 high quality website leads

- 121 landing page views at just $5.98 per view

- 173 link clicks for just $2.67 per click

The Problem

Despite a general recovery for contractors post-COVID-19, this home contractor was struggling to secure new projects. After months of inactivity and low funds, he needed leads to save his business. We had the expertise to turn his situation around, which improved the outcome.

How We Fixed It

Drawing from our extensive experience with home contractors, we devised a targeted solution. We launched a Facebook ad campaign. It directed potential clients to a landing page with strong copy and a compeling design. The landing page showed the contractor's services and unique selling points. It positioned him as the go-to expert for the job.

The Result

The campaign delivered high-quality leads. The client converted them into customers. With an ad spend of $1,414.19, the campaign achieved:

- 195 Landing Page Views

- A Cost of $7.25 per Page View

- A Reach of 13,105

The results provided the client with valuable leads and revived his business.

The Problem

A home painter lost clients as inflation rose. Homeowners chose to DIY their painting instead of hiring pros. With fewer jobs coming in, the painter needed a way to attract clients and boost his revenue in a timely manner.

How We Fixed It

To meet clients' urgent needs and build long-term ties, we made a Facebook ad campaign. The ads used funny comparisons between DIY painting and hiring a pro. They aimed to light-heartedly show the benefits of the latter. This approach was designed to resonate with potential customers and drive action.

The Result

With a modest budget and a one-month trial, the campaign achieved impressive results. With an ad spend of just $361.65, the client saw:

- 12 Website Leads

- 57 Landing Page Views at a cost of $6.34 per view

- 73 Link Clicks at $4.95 per click

The campaign generated leads and showed the value of a targeted Facebook ad strategy.